Free Info About Our Effective SEO Service

I’ve been offering free information about SEO for years and decided to offer an expert SEO service a couple years ago.  In addition to our SEO service I also offer advice and coaching for small business owner who want to do in-house SEO or want to have someone on their staff take responsibility for the business website SEO.  The option of doing your own in-house SEO is a perfect fit for many small business owners and you can save money too.

An Effective SEO Service

I’ll break down the common SEO services we offer for small business websites.  Most websites and clients require a mix of these services so we take a look at all of them when we do the initial website review.  When I take on client I typically work at the immediate impact areas first and while we work to put together a solid strategy and a plan to execute it, I discover actionable steps to take that will improve search engine visibility over time.  Here are the top areas that make an effective SEO service:

  • Assess Specific Goals (What do you want and Why)
  • Analyse Current Website Structure
  • Create Website if Needed
  • Local Listings
  • Social Media Platform & Strategy
  • Local Linking Opportunities (Think your town and related businesses)
  • Authority Linking Opportunity (Think trade associations and organizations)
  • Develop Keyword List and Strategy
  • Targeted Back linking (Think anchor text and keyword strategy)
  • Create Supporting Sites

Most of the websites I evaluate have some of these elements already in place and need little work while some clients are just getting started.  To be honest I like working with brand new clients that have done their research and know what search engine optimization is all about.  At the very least I expect a new client to take the time to develop a clear goal.  Many of the people I help have an unrealistic goal and doing the work involved is simply not feasible.  Let’s face it, if your want to sell bright red widgets online but there is absolutely no market (people searching for them) then it doesn’t matter if it’s an effective SEO strategy, it won’t work.  Being on the first page of Google and sitting at the #1 spot doesn’t do any good if there isn’t anyone looking to buy what you offer, right?  I can’t stress it enough, the most important part of a successful SEO service is understanding the goals the client (YOU) have as a business owner first THEN looking to see if SEO is a viable solution, sometimes it ain’t.

Common Sense SEO

I think a full 90% of SEO is just plain common sense and that is reflected in our effective SEO service.  It all starts with having an intelligent conversation about YOUR business NOT search engine optimization.  It’s gotten a lot easier to get it right in the last few years.  Using up to date software for keyword research on our end and having a clear understanding of your small business and your goals on your end is a great recipe for a successful SEO experience and a booming website.  If you want to learn more you should request a free website review and telephone consultation (It’s Free).  The free seo consulation takes about 10 minutes initially and I do a quick review before we talk. After our conversation I’m able to do a more informed review and I follow up with a strategy via email.  There is no obligation and you are welcomed to use the information I offer in the email to improve the site yourself if you wish.

 

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